We are Gelada ( Yaron Mendelovici, Osnat Feitelson ), a T-shirt & Design Brand located in Tel Aviv. and this is our new production called ”Talkin’ About My Generation”.
“Talkin’ About My Generation” is a cultural / fashion shoot (photogaraphy by Ella Uzan), named after “The Who” song. It is a gesture to a few upcoming Tel Aviv artists who are making it all over Europe & the world. The artists that participated in the shoot represent the new vibe coming out of Tel Aviv.
Gelada is a studio for Design & Culture. Our moto is “Creating a new past”. Our concept is “FLY GELADA”, which is the slogan of our imaginary airline. The products we design are fictitious souvenirs from different destinations. Our main topics include: Journeys, Space, Aviation & Rockn’roll.
We create all the designs & basically do it all ourselves. It is all in Fair labor & Fair trade. We have been selling our t-shirts successfully in Tel Aviv, Berlin & throughout the web to all over the globe.
Our goal is to keep on rocking & traveling, doing our thing, designing our journey & telling a story. If we can’t travel at times, at least our Tees do it for us…